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Marketing Communications

Crane, Edgar

Marketing Communications Decision-Making as a Process of Interaction Between Buyer and Seller - 2 - New Yark John Wiley and Sons, Inc. 1965 - 499

ISBN: 0471184012

Subjects--Topical Terms:
Management and Auxiliary services
Technology (Applied sciences)

Subjects--Index Terms: Advertising

Dewey Class. No.: 659.1 / C70M

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